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| Ryan Lochte - Just Cause |
For those readers worried about me giving away results from
today’s events like women’s gymnastics or 200M butterfly, don’t worry, I am not
the NBC Olympics App. Unfortunately for
me today, I wasn’t so lucky. In trying
to live in a modern world of radio science I had successfully stayed off of
Twitter, ESPN, People, US Weekly, NY Post, removed sportscenter push notifications
and avoided all public spaces where Olympics related talk could be heard (which
included the grocery store, nothing says desperate like eating microwave
popcorn three meals a day.) Even with careful living I was spoiled this
afternoon when sending emails from my phone a NBC Olympic notification popped
up my screen revealing Michael Phelps’ finishing position in the 200M
Butterfly. In this moment I angrily deleted
the app and yelled, why can’t they just start showing this stuff live on TV?
I understand the monetary ramifications for NBC. Sponsors would rather spend their dollars
during prime time when the viewing audience is larger. But when the average Joe can log onto
Facebook, Twitter or ESPN, receive Google alerts (as in the case of my
roommate) with see real time updates not to mention even watch live on their
phone, then why does it matter? If
companies don’t evolve they dissolve, can’t the same be held true for Olympic
broadcasting?
I acknowledge the fact that nothing will change for the 2012
Olympics but maybe by the time we celebrate Rio in 2016 things can finally
change.
